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#adopteunmannequin: The New Funny Campaign From Volvo Car France

@ May 26, 2017


Since 1927, the Swedish manufacturer Volvo puts safety at the heart of his research. That promise is now transformed into ambitious gamble: reduce to naught the dead and injured on the road in Volvo vehicles.


With humour and modernity, the automaker is therefore a project especially designed for young people, sensitive to the virality of the web. In recent days, pictures of crash-test dummies placed in a situation of daily life wave the canvas.


Adopt an ex-model crash test is now available. The platform of www.adopteunmannequin.com it is possible to participate in an online contest by choosing the model to adopt in order to win an unforgettable day with him.

(by: Volvo Car France)

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